RFM ANALYSIS title: RFM analysis (CRM-ANA) (SAP Library - Glossary)
RFM ANALYSIS category: CRM Analytics (CRM-ANA)
RFM ANALYSIS explained:
An analysis used to reliably indicate a customer's receptiveness to a marketing campaign in order to optimize a campaign.
An RFM uses the following parameters to predict the probability with which a selected group will respond to a campaign:
How long ago a customer made his/her most recent purchase How often a customer makes a purchase How much a customer spends on his/her purchasesMore terms such as RFM analysis in Dictionary R.
- Manual Result Group:
- Help An identifier for a number of associated results. The Results Data Layer provides status management and versioning at result group level rfm analysis definition.
- Manual Resolution:
- Help The solution to a problem rfm analysis explain.
- Manual Reporting Time Type:
- Help labor data for use in evaluations using SAP Query and SAP BW (SAP Business Information Warehouse) and for users' information in the Time Management user interfaces. You can use a reporting time rfm analysis what is.
- Manual Recipe Group:
- Help Grouping of recipes that describe alternative production processes. Together with the recipe counter, a recipe group uniquely identifies a recipe rfm analysis meaning.
- Manual Release Upgrade:
- Help implementation of new and enhanced SAP solutions such as SAP R/3, industry sector solutions and mySAP.com components. Before the new functions can be used, the Business Blueprint and the system rfm analysis abbreviation.
