An application that enables you to model a number of different scenarios of marketing projects by varying parameters such as the marketing spends, segment, response rate, and so on.
You create a separate scenario for each set of parameters, and then you can compare the various scenarios by using what-if analyses. This enables you to establish high-end (optimistic) and low-end (pessimistic) forecasted results for each marketing initiative.
You set the scenario that is most likely to achieve the desired goals as the operative scenario. All other scenarios are alternative scenarios. Alternative scenarios or parts of them can be set to inactive and are thus ignored in reporting and in operative processes.
More terms such as Scenario Planner in Dictionary S.
- Manual Store Retailing System:
- Help Computer-aided retailing or POS system used locally in the stores of a retail company scenario planner definition.
- Manual Selection Period:
- Help A part of the selection area in the Engineering Workbench. An object with a date effectivity is only copied into the worklist if it is effective on one of the days in the selection period scenario planner explain.
- Manual Supersession:
- Help Automotive, with which material substitutions at the manufacturer are possible in all logistical functions in the system. Changes to the design, form and function of materials lead to a scenario planner what is.
- Manual Service Order Instance:
- Help A service order saved temporarily when a Web request is being processed scenario planner meaning.
- Manual Score (MM-PUR):
- Help computation of performance data in respect of main or subcriteria for vendor evaluation purposes. In vendor evaluation, a vendor's overall score is determined as follows: The system multiplies scenario planner abbreviation.
