CLTV MODELING title: CLTV modeling (CRM) (SAP Library - Glossary)
CLTV MODELING category: Customer Relationship Management (CRM)
CLTV MODELING explained:
The settings in SAP BW that are used to predict, on the basis of historic data about a customer segment (such as profit per customer, customer retention rate, and customer lifetime value (CLTV)), how that customer segment is likely to develop.
CLTV modeling encompasses
The CLTV model, in which the historic data is determined automatically or entered manually, and The CLTV prediction, used to predict future behavior on the basis of a CLTV modelMore terms such as CLTV modeling in Dictionary C.
- Manual Cross-Client:
- Help Relevant for all clients. Settings in cross-client tables relate to all clients, regardless of which client was used to logon cltv modeling definition.
- Manual Changes In Investee Equity (FI-LC):
- Help A historical record of the equity of companies in a subgroup, organized by financial statement item cltv modeling explain.
- Manual Concrete:
- Help Assignment type where the effort exactly matches the duration cltv modeling what is.
- Manual Correspondence Agreements:
- Help agreement contains details on correspondence between the contract partners. It determines, for example, the type of correspondence (post, email...) how often it is sent (daily, monthly...) and to cltv modeling meaning.
- Manual Currency Exchange:
- Help postings on accounts that have a transaction currency that differs from the account currency. The currency exchange comprises the currency translation and the posting of foreign exchange positions cltv modeling abbreviation.
