RFM ANALYSIS title: RFM analysis (CRM-ANA) (SAP Library - Glossary)
RFM ANALYSIS category: CRM Analytics (CRM-ANA)
RFM ANALYSIS explained:
An analysis used to reliably indicate a customer's receptiveness to a marketing campaign in order to optimize a campaign.
An RFM uses the following parameters to predict the probability with which a selected group will respond to a campaign:
How long ago a customer made his/her most recent purchase How often a customer makes a purchase How much a customer spends on his/her purchasesMore terms such as RFM analysis in Dictionary R.
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- Manual Reference Price:
- Help Price reflecting the current market value or historical price paid for a particular object. Used to calculate savings rfm analysis explain.
- Manual Round-Trip:
- Help Communication step between the SAP system and the presentation server during a transaction step rfm analysis what is.
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- Help is used as part of a repair-based planning process consisting of the heuristic, capacity leveling, and deployment. The heuristic processes each planning location in sequence and determines sourcing rfm analysis meaning.
- Manual Re-Registration:
- Help Process by which a student's enrolment at a university is extended for a predefined period rfm analysis abbreviation.
