term planner scenario help what is
Meaning of Scenario Planner. What is it: different scenarios of marketing projects by varying.

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Definition Scenario Planner

SCENARIO PLANNER title: Scenario Planner (CRM-MKT) (SAP Library - Glossary)
SCENARIO PLANNER category: Marketing (CRM-MKT)
SCENARIO PLANNER explained:

An application that enables you to model a number of different scenarios of marketing projects by varying parameters such as the marketing spends, segment, response rate, and so on.

You create a separate scenario for each set of parameters, and then you can compare the various scenarios by using what-if analyses. This enables you to establish high-end (optimistic) and low-end (pessimistic) forecasted results for each marketing initiative.

You set the scenario that is most likely to achieve the desired goals as the operative scenario. All other scenarios are alternative scenarios. Alternative scenarios or parts of them can be set to inactive and are thus ignored in reporting and in operative processes.

More terms such as Scenario Planner in Dictionary S.

Manual Single-Selection Mode:
Help This is an edit mode that allows the user to select and edit one data record in the result list scenario planner definition.
Manual Scoring Model (CRM):
Help Model for data mining method scoring, in which parameters are defined scenario planner explain.
Manual Service Control Manager:
Help A central communication instance between two services or a service and a service administration or service control program, which is started by Microsoft Windows when a computer is started up scenario planner what is.
Manual Serialization (SCM-EWM):
Help Identification of single units of a product through assignment of serial numbers scenario planner meaning.
Manual Store And Enter:
Help Store and enter involves the following processing steps: The incoming document is stored in an external storage system. This starts a workflow, which is used to enter the business object in the SAP scenario planner abbreviation.
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