CUSTOMER LIFETIME VALUE title: customer lifetime value (CRM-ANA) (SAP Library - Glossary)
CUSTOMER LIFETIME VALUE category: CRM Analytics (CRM-ANA)
CUSTOMER LIFETIME VALUE explained:
A key figure that expresses the profit-making potential of a typical customer within a given customer segment for specific lifetime periods of a customer relationship. It is used to estimate whether it is worth investing in the acquisition of prospective customers or in the retention of existing customers in this segment.
The customer lifetime value is calculated from the customer retention rate and the average profit made per customer in a particular customer segment.
More terms such as customer lifetime value in Dictionary C.
- Manual Composite Appraisal Object:
- Help Contains an appraisal subtemplate and can therefore include more than one appraisal customer lifetime value definition.
- Manual Charterer:
- Help A party who hires, rents, or leases something, usually for exclusive and temporary use customer lifetime value explain.
- Manual Capitalization (PA-PF):
- Help consists in multiplying the monthly pension contribution by a predefined interest rate. Collective capitalization implies that the same rate is applied to all employees, whereas individual customer lifetime value what is.
- Manual Collateral Type (FS-BA-PM-CR):
- Help classification of the different forms of collateral for financial transactions, such as mortgages, guarantees and assignments. Further values for the collateral type can be added in Customizing customer lifetime value meaning.
- Manual Commission Profile:
- Help Reference grouping of data dictionary objects for simplified enhancement of an application from a standard application customer lifetime value abbreviation.
