CUSTOMER PORTFOLIO title: customer portfolio (CRM-ANA) (SAP Library - Glossary)
CUSTOMER PORTFOLIO category: CRM Analytics (CRM-ANA)
CUSTOMER PORTFOLIO explained:
A multidimensional view of a company's customer base, displayed in a matrix.
ExampleA matrix with the dimensions "customer attractiveness" and "strength of customer relationship" is used to divide the customers into the following sectors:
Profit-taking customers (weak relationship, minimal attractiveness) Profit-making customers (strong relationship, minimal attractiveness) Question-mark customers (weak relationship, high attractiveness) Star customers (strong relationship, high attractiveness)By representing the individual customers as circles, and by varying the size of the circles, for example, depending on each customer's contribution margin, three separate criteria can be applied in deciding on future investment or marketing measures.
More terms such as customer portfolio in Dictionary C.
- Manual Contextual Navigation Panel:
- Help navigation panel that allows the user to navigate between applications. It provides a visually non-hierarchical navigation inside the workspace, object or process screens. It is located by default on customer portfolio definition.
- Manual Constraint Reference Type:
- Help Reference type that indicates which relationship between predecessor and successor activities is used as the basis for the minimum or maximum interval between activities customer portfolio explain.
- Manual Closing Criteria:
- Help occur during the lifecycle of an opportunity. Closing criteria occur after the occurrence of clearing criteria. When creating rule profiles, the DA/DB administrator defines which closing criteria are customer portfolio what is.
- Manual Clean Price (FIN-FSCM-TRM):
- Help The price of a bond excluding accrued interest customer portfolio meaning.
- Manual Code Set:
- Help which together with the code ID, enables you to provide a unique identification for a code in the SAP Event Manager. In the tracking ID code HGV 123 , for example, the tracking ID code set is HGV customer portfolio abbreviation.
